Palavras-chave
planejamento estratégico
características gerenciais
Como Citar
Resumo
Este artigo tem como objetivo analisar a influência do compromisso diretivo com a gestão ambiental sobre a aplicação de estratégias corporativas orientadas ao impulso da gestão ambiental em organizações do setor de bens de consumo final panamenhos. Se enmarcó en un deseño de investigación explicativa secuencial de abordamiento mixto, estruturada en de la fase cuantitativa, aplicando un questionario con escala tipo Likert validado por juicio de experts y con coadjuvado Alpha de Cronbach de 0,97 (alto) uma população de 85 diretores de empresas panamenhas do setor de bens de consumo final, enquanto a fase qualitativa, se realizou através de uma socialização de resultados com 9 especialistas classificados em 3 grupos (diretores, auditores internos e consultores externos) em gestão ambiental estratégica, a través do método hermenêutico ou interpretativo. Os principais resultados demonstram que o compromisso da direção com a gestão ambiental influencia na aplicação das estratégias corporativas orientadas a impulsionar a gestão ambiental, e que as variáveis encontram-se altamente associadas com uma influência de caráter positivo.
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