University Paradigm Based on Innovative Culture and Social Responsibility

Abstract

The purpose of this research was to formulate strategies to drive the development of an Innovative culture in the framework of university social responsibility. The methodology was descriptive, with a non-experimental, cross-sectional, field design. Zulia’s public state universities were taken as population. Results revealed the need to strengthen a group culture, teamwork and service as a way to take advantage of the valuable human capital in universities and as a viable means for increasing the sense of belonging and commitment to the institution so that university functions, such as teaching, research and extension, are carried out with a greater sense of relevance, importance and social significance.