Determinants of investment decisions long term pharmacies Ciudad Lossada internal factors, Zulia state

Abstract

This article aims to identify the internal factors determining the long- term investment in pharmacies of Ciudad Lossada municipality, Zulia State. Methodologically, it was descriptive with non- experimental design and transversal field. The population is made up of seven pharmacies registered and active in the Municipal Register of the Bolivarian Mayor of Ciudad Lossada, whose in formants were managers and administrators who were given a semistructured questionnaire. Based on the results, it is determined that relevant internal factors are partnerships or corporate business sector that companies can establish (as strength and capacity) and de ficiency in training  human resources(such as weak ness and deficiency).